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Phytopharm Hoodia


Phytopharm is a phamaceutical company which has two different divisions. They have a phamaceutical division and a plant extraction division. It is in the plant extraction division where the Hoodia plant and other plant extracts are studied to find any properties that may be useful for diet supplements, functional foods and veterinary products.

CSIR isolated the compound in the Hoodia Gordonii plant which contained the appetite suppresant properties and then obtained a patent and licensed P57 to Phytopharm. This is how the molecules named P57 were discovered in the Hoodia Gordonii plants. Studies there showed a loss in weight in the animals used and they did not die or have any side effects. It was agreed that the Hoodia Gordonii succulent was non toxic and was a natural appetite suppressant.

Phytopharm joined into a joint venture with Unilever to develop the Hoodia Gordonii research and development. Unilever is one of the worlds largest food companies. Only Phytopharms Hoodia Gordonii products are verified to contain pure Hoodia Gordonii. Only Phytopharms Hoodia Gordonii has had extensive research done and has been proven to reduce calorie intake and in turn cause loss of body fat. Phytopharm and Unilever are investigating the fact that many companies are selling products claiming they contain Hoodia Gordonii. They are in touch with the authorities about the problem.

Phytopharm are developing state of the art products by testing and research, then they will obtain partners and have begun sales and marketing. Only Phytopharms Hoodia extract has proven to be the real thing and the only one proven to suppress the appetite of human beings.

Hoodia Gordonii is very rare and is protected by the conservation laws in South Africa and Namibia. In order to grow or collect it, one has to obtain a permit. There have been Hoodia farms established over the past 5 years to ensure enough Hoodia for Phytopharm to have enough to supply the consumers and plans are in the makings for future crops.

Hoodia gordonii has been used by the South African bushmen for thousands of years as food while on long hunting trips into the desert. After chewing or eating the Hoodia Gordonii stems, they could go for longer periods of time without eating or drinking. By suppressing their appetites, they could go longer without food and water and still stay thin. They also used the Hoodia Gordonii for medicine to treat several illnesses. This information is what led scientists into their studies and discoveries of the P57 in the Hoodia Gordonii plant. P57 is considered the 'miracle' ingredient the dieters have been waiting for.


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Hoodia Gordonii
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Hoodia
"We did not even think about food. Our brains really were telling us we were full. It was a magnificent deception."
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